Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

Abstract The present study intends to unwrap the influence of social media electronic word of mouth (eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB). Two additional constructs, viz., eWOM and destination image, have been undertaken in the present study to enhan...

Full beskrivning

Bibliografiska uppgifter

Huvudupphov:	Mohd Azhar, Ruksar Ali, Sheeba Hamid, Mohd Junaid Akhtar, Mohd Nayyer Rahman
Materialtyp:	Artigo
Språk:	Inglês
Utgiven:	SpringerOpen 2022-10-01
Serie:	Future Business Journal
Ämnen:	Theory of planned behavior Social media eWOM Revisit intention Destination image COVID-19
Länkar:	https://doi.org/10.1186/s43093-022-00161-5
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!