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Impact of country of origin and country of brand origin on consumer attitude towards products

Increasing number of binational and hybrid products draws attention not only to the products’ country of origin (COO), but also to the country of brand origin (COBO). Although the impact of COO on consumers’ attitude towards products has been studied for decades, the COBO impact on consumer has beco...

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Principais autores: Indrė Pikturnienė, Daumantė Treigytė
Format: Artigo
Sprog:Inglês
Udgivet: Vilnius Gediminas Technical University 2009-03-01
Serier:Business: Theory and Practice
Fag:
product country of origin
brand country of origin
consumer attitude
product category
consumer susceptibility to interpersonal influence
Online adgang:https://mma.vgtu.lt/index.php/BTP/article/view/9085
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