Impact of country of origin and country of brand origin on consumer attitude towards products

Increasing number of binational and hybrid products draws attention not only to the products’ country of origin (COO), but also to the country of brand origin (COBO). Although the impact of COO on consumers’ attitude towards products has been studied for decades, the COBO impact on consumer has beco...

Szczegółowa specyfikacja

Opis bibliograficzny

Główni autorzy:	Indrė Pikturnienė, Daumantė Treigytė
Format:	Artigo
Język:	Inglês
Wydane:	Vilnius Gediminas Technical University 2009-03-01
Seria:	Business: Theory and Practice
Hasła przedmiotowe:	product country of origin brand country of origin consumer attitude product category consumer susceptibility to interpersonal influence
Dostęp online:	https://mma.vgtu.lt/index.php/BTP/article/view/9085
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