User Experience Dimensions in Digital Peer-to-Peer Platforms: A Grounded Theory Study of Airbnb Online Experiences

The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the six...

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Autors principals:	Elena Cerdá-Mansilla, Raquel Lozano-Blasco, Natalia Rubio
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2025-04-01
Col·lecció:	Administrative Sciences
Matèries:	Airbnb online experiences Airbnb experiences grounded theory brand experience brand dimensions
Accés en línia:	https://www.mdpi.com/2076-3387/15/5/169
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