User Experience Dimensions in Digital Peer-to-Peer Platforms: A Grounded Theory Study of Airbnb Online Experiences
The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the six...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
MDPI AG
2025-04-01
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| Serie: | Administrative Sciences |
| Soggetti: | |
| Accesso online: | https://www.mdpi.com/2076-3387/15/5/169 |
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