Does Information Source Matter? Corporate Reputation Management during Negative Social Responsibility Events

In the era of digital marketing, where consumers and enterprises frequently interact with each other, consumers hold different attitudes toward the different sources of information, including corporate social responsibility information. Negative corporate social responsibility can have direct impact...

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Hlavní autoři:	Hongxia Peng, Qiang Zhang, Zhiqiang Zhang
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	MDPI AG 2024-10-01
Edice:	Journal of Theoretical and Applied Electronic Commerce Research
Témata:	corporate social responsibility (CSR) information sources attribution of responsibility corporate reputation
On-line přístup:	https://www.mdpi.com/0718-1876/19/4/132
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