The Role of Interpretation in the Internationalization of Smaller Brazilian Firms
This study considers how decision-makers in smaller firms interpret the means and conditions of internationalization, and how different modes of interpretation are likely to inform action choices in this process. Drawing on 58 qualitative interviews with the leaders of Brazilian small and medium-siz...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2012-10-01
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| Schriftenreihe: | BAR: Brazilian Administration Review |
| Schlagworte: | |
| Online-Zugang: | http://www.anpad.org.br/periodicos/arq_pdf/a_1353.pdf |
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