IMPACT OF SELECTED BEHAVIOURAL BIAS FACTORS ON INVESTMENT DECISIONS OF EQUITY INVESTORS
Behavioural finance is a new discipline in finance, which studies the cognitive psychology of an individual’s money-related decisions. It has evolved as a response to standard economic theory, which presumes that people are rational, risk-averse and profit maximisers. This concept of the rational in...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
ICT Academy of Tamil Nadu
2016-05-01
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| Col·lecció: | ICTACT Journal on Management Studies |
| Matèries: | |
| Accés en línia: | https://ictactjournals.in/paper/IJMS_V_2_I_2_Paper_4_297_311.pdf |
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