Behavioral biases, financial literacy, and investment decision: A case of individual investors in Pakistan
This research dives into the interesting world of investment choices and analyses the influence that behavioural biases and financial literacy play in the process. The study uncovers the direct impact of behavioural biases such as anchoring, optimism bias, and loss aversion on investment decision...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Institute of Business Administration
2023-12-01
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| Colecção: | Business Review |
| Assuntos: | |
| Acesso em linha: | https://ir.iba.edu.pk/businessreview/vol18/iss2/1/ |
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