The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity
Nowadays, branding and brand management are of much interest in the world of marketing. The main purpose of many organizations is building a powerful brand in the market. Among the tangible aspects of a product or a service, the most important one is the brand image, which most marketing strategies...
Gorde:
| Egile Nagusiak: | , , |
|---|---|
| Formatua: | Artigo |
| Hizkuntza: | Persa |
| Argitaratua: |
Yazd University
2017-05-01
|
| Saila: | کاوشهای مدیریت بازرگانی |
| Gaiak: | |
| Sarrera elektronikoa: | http://bar.yazd.ac.ir/article_990_6921465e21c861ef3155fea6aace8497.pdf |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|