The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity
Nowadays, branding and brand management are of much interest in the world of marketing. The main purpose of many organizations is building a powerful brand in the market. Among the tangible aspects of a product or a service, the most important one is the brand image, which most marketing strategies...
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| Auteurs principaux: | , , |
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| Format: | Artigo |
| Langue: | Persa |
| Publié: |
Yazd University
2017-05-01
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| Collection: | کاوشهای مدیریت بازرگانی |
| Sujets: | |
| Accès en ligne: | http://bar.yazd.ac.ir/article_990_6921465e21c861ef3155fea6aace8497.pdf |
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