THE IMPACT OF GREEN BRANDING ON PURCHASE INTENTIONS AND FINANCIAL PERFORMANCE: EVIDENCE FROM KOSOVO

This study examines the influence of green branding and green brand image on consumer purchase intentions in Kosovo. As environmental awareness grows, local consumers are increasingly considering the ecological impact of their choices, prompting companies to integrate sustainable practices into the...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Saranda Kajtazi, Arbana Sahiti Ramushi
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Izdevnieciba “Baltija Publishing” 2026-07-01
Σειρά:	Baltic Journal of Economic Studies
Θέματα:	green consumption green brand image purchase intentions consumer behaviour Kosovo
Διαθέσιμο Online:	http://baltijapublishing.lv/index.php/issue/article/view/4061
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