Designing Digital Out-of-Home Advertising in Light of Benefiting from Artificial Intelligence Technology

In recent years, the digital out-of-home (DOOH) advertising industry has undergone significant transformation with the integration of advanced technologies, particularly the power of artificial intelligence (AI). These developments have revolutionized audience engagement, shifting perspectives on tr...

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Bibliographic Details

Main Author:	Rana Mostafa
Format:	Artigo
Language:	Árabe
Published:	Egyptian Russian University 2025-04-01
Series:	ERU Research Journal
Subjects:	Digital Out-of-Home Advertising Artificial Intelligence Machine Learning Deep Learning
Online Access:	https://erurj.journals.ekb.eg/article_425035_1372fa9b9ee73dfc09b9a57615bf38f9.pdf
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