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Designing Digital Out-of-Home Advertising in Light of Benefiting from Artificial Intelligence Technology

In recent years, the digital out-of-home (DOOH) advertising industry has undergone significant transformation with the integration of advanced technologies, particularly the power of artificial intelligence (AI). These developments have revolutionized audience engagement, shifting perspectives on tr...

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Autore principale: Rana Mostafa
Natura: Artigo
Lingua:Árabe
Pubblicazione: Egyptian Russian University 2025-04-01
Serie:ERU Research Journal
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Accesso online:https://erurj.journals.ekb.eg/article_425035_1372fa9b9ee73dfc09b9a57615bf38f9.pdf
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