Impact of sales methods on profitability in the Japanese software industry: Resource allocation perspectives

This study investigates how sales methods, service management, and resource allocation influence the operating profit margins of Japanese software companies, with a focus on marketing strategies and profitability improvement. While Japan’s software market continues to grow, domestic companies face c...

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Detalles Bibliográficos

Principais autores:	Takaaki Ishikawa, Kiminori Gemba, Tetsuaki Oda
Formato:	Artigo
Idioma:	Inglês
Publicado:	LLC "CPC "Business Perspectives" 2025-02-01
Series:	Innovative Marketing
Assuntos:	competitiveness improvement cost optimization operating profit margin resource allocation revenue efficiency sales channel strategy
Acceso en liña:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21648/IM_2025_01_Ishikawa.pdf
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