Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study
In the current era of intense rivalry, organizations must develop effective marketing strategies to differentiate themselves and raise awareness about their products or services. The effective execution of optimal marketing mix strategies possesses the capability to augment brand equity as well as e...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Istanbul University Press
2024-06-01
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| סדרה: | Istanbul Management Journal |
| נושאים: | |
| גישה מקוונת: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/6C92E5DB61A0469CA157575C93C3933A |
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