Analysis of Marketing Mix Strategies in Increasing Room Revenue on Grand Inna Kuta Bali
This study discusses strategies in increasing revenue at Grand Inna Kuta with marketing mix. The purpose of this study was to analyze the strengths and weaknesses of the marketing strategies adopted by Grand Inna Kuta. The number of respondents used was 16 respondents, with a purposive sampling data...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Politeknik Negeri Bali
2020-09-01
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| coleção: | Journal of Applied Sciences in Travel and Hospitality |
| Assuntos: | |
| Acesso em linha: | http://ojs.pnb.ac.id/index.php/JASTH/article/view/2038 |
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