Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms
AbstractIn 2022, statistical data indicated that approximately 41% of individuals aged 55 and above in India intended to increase their video streaming and TV consumption. Against this milieu, this research article explores baby boomers’ orientation toward Over-The-Top (OTT) platforms, investigating...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Taylor & Francis Group
2024-12-01
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| Серія: | Cogent Business & Management |
| Предмети: | |
| Онлайн доступ: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2327131 |
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