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Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

AbstractIn 2022, statistical data indicated that approximately 41% of individuals aged 55 and above in India intended to increase their video streaming and TV consumption. Against this milieu, this research article explores baby boomers’ orientation toward Over-The-Top (OTT) platforms, investigating...

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Principais autores: Ruby Chanda, Tajamul Islam
פורמט: Artigo
שפה:Inglês
יצא לאור: Taylor & Francis Group 2024-12-01
סדרה:Cogent Business & Management
נושאים:
Over The Top (OTT)
baby boomers
customer experience
technology adoption
customer expectations
qualitative
גישה מקוונת:https://www.tandfonline.com/doi/10.1080/23311975.2024.2327131
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