A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan
Purpose – This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In addition, it examines the mediating role of destination image in relation to students' travel intentions. Design/me...
Kaydedildi:
| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Emerald Publishing
2024-06-01
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| Seri Bilgileri: | Journal of Tourism Futures |
| Konular: | |
| Online Erişim: | https://www.emerald.com/insight/content/doi/10.1108/JTF-03-2023-0080/full/pdf |
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