Analysis of Service Excellence, Customer Satisfaction, and Promotion toward Customer Loyalty of Retail MSMEs
The rapid growth of retail micro, small, and medium enterprises or MSMEs in Indonesia has intensified business competition, requiring business actors to implement service excellence, effective promotional strategies, and customer satisfaction to build long-term customer loyalty. This study aims to...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2026-05-01
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| Colección: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Materias: | |
| Acceso en línea: | https://e-journal.uac.ac.id/index.php/iijse/article/view/9729 |
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