Analysis of Service Excellence, Customer Satisfaction, and Promotion toward Customer Loyalty of Retail MSMEs

The rapid growth of retail micro, small, and medium enterprises or MSMEs in Indonesia has intensified business competition, requiring business actors to implement service excellence, effective promotional strategies, and customer satisfaction to build long-term customer loyalty. This study aims to...

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Bibliografiset tiedot

Päätekijät:	Rizky Muyasar, Syamsudin Baharsyah
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-05-01
Sarja:	Indonesian Interdisciplinary Journal of Sharia Economics
Aiheet:	Customer Loyalty, Customer Satisfaction, Promotion, Service Excellence
Linkit:	https://e-journal.uac.ac.id/index.php/iijse/article/view/9729
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