The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty
With growing competition, loyal customers have become the key to the company’s success. Brand loyalty has been a central structure for marketing for almost a century, yet this research topic is still modern and up to date. The aim of this contribution is to answer the research question of whether th...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house
2019-03-01
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| coleção: | Scientific Annals of Economics and Business |
| Assuntos: | |
| Acesso em linha: | https://saeb.feaa.uaic.ro/index.php/saeb/article/view/1115/146 |
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