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Investigating the effect of sales growth and corporate governance on brand decline in industrial firms

Type of the article: Research Article AbstractIn recent years, concerns over brand sustainability have gained attention in industrial markets, where financial decision-making and governance structures often prioritize operational efficiency over intangible assets. As industrial firms navigate compe...

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Autori principali: Mohammad Fawzi Shubita, Almontaser Abdallah Mohammad Qadorah, Mohamed Saad, Dua’a Shubita, Jalal Rajeh Hanaysha
Natura: Artigo
Lingua:Inglês
Pubblicazione: LLC "CPC "Business Perspectives" 2025-09-01
Serie:Innovative Marketing
Soggetti:
brand equity erosion
governance mechanisms
industrial branding
Jordan
manufacturing sector
sales revenue growth
Accesso online:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22987/IM_2025_03_Shubita.pdf
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