Investigating the effect of sales growth and corporate governance on brand decline in industrial firms

Type of the article: Research Article AbstractIn recent years, concerns over brand sustainability have gained attention in industrial markets, where financial decision-making and governance structures often prioritize operational efficiency over intangible assets. As industrial firms navigate compe...

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Prif Awduron:	Mohammad Fawzi Shubita, Almontaser Abdallah Mohammad Qadorah, Mohamed Saad, Dua’a Shubita, Jalal Rajeh Hanaysha
Fformat:	Artigo
Iaith:	Inglês
Cyhoeddwyd:	LLC "CPC "Business Perspectives" 2025-09-01
Cyfres:	Innovative Marketing
Pynciau:	brand equity erosion governance mechanisms industrial branding Jordan manufacturing sector sales revenue growth
Mynediad Ar-lein:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22987/IM_2025_03_Shubita.pdf
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!