Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness
In this paper the authors develop and empirically test a model of customer relationship management (CRM) technology effectiveness. The model considers the effect a selling firm's customer relationship initiation and customer relationship maintenance processes has on its CRM technology effectiveness...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Marketing Management Association
2014-01-01
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| coleção: | Marketing Management Journal |
| Acesso em linha: | https://doi.org/10.63963/001c.151086 |
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