Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness

In this paper the authors develop and empirically test a model of customer relationship management (CRM) technology effectiveness. The model considers the effect a selling firm's customer relationship initiation and customer relationship maintenance processes has on its CRM technology effectiveness...

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Bibliografische Detailangaben

Hauptverfasser:	VIJAYKUMAR KRISHNAN, MARK D. GROZA, MYA PRONSCHINSKE GROZA, ROBERT M. PETERSON, ELISA FREDERICKS
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Marketing Management Association 2014-01-01
Schriftenreihe:	Marketing Management Journal
Online-Zugang:	https://doi.org/10.63963/001c.151086
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