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ONLINE SHOPPING: ANALYSIS OF THE INFLUENCE OF ETHNOCENTRISM ON PURCHASE INTENTION IN LOCAL COSMETICS

The rapid development of E-Commerce in the current digital era offers various available products and provides greater opportunities for consumers to choose and determine which products to buy. The purpose of this study was to analyze the demographic segmentation of local cosmetic products online co...

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Principais autores: Raden Rara Arifah Mulyo Budiarti, Megawati Simanjuntak, Popong Nurhayati
Formato: Artigo
Idioma:Indonésio
Publicado em: Institut Pertanian Bogor 2022-10-01
coleção:Jurnal Ilmu Keluarga dan Konsumen
Assuntos:
consumer
ethnocentrism
online shopping
purchase intention
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Acesso em linha:https://jurnal.ipb.ac.id/index.php/jikk/article/view/42182
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