ONLINE SHOPPING: ANALYSIS OF THE INFLUENCE OF ETHNOCENTRISM ON PURCHASE INTENTION IN LOCAL COSMETICS
The rapid development of E-Commerce in the current digital era offers various available products and provides greater opportunities for consumers to choose and determine which products to buy. The purpose of this study was to analyze the demographic segmentation of local cosmetic products online co...
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| Hoofdauteurs: | , , |
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| Formaat: | Artigo |
| Taal: | Indonésio |
| Gepubliceerd in: |
Institut Pertanian Bogor
2022-10-01
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| Reeks: | Jurnal Ilmu Keluarga dan Konsumen |
| Onderwerpen: | |
| Online toegang: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/42182 |
| Tags: |
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