The Impact Of Marketing Innovation On The Performance Of Small And Medium Enterprises In Nigeria
The intensity of global market competition has created dynamic and fast-changing business environment which has affected all enterprises including small- and medium-sized enterprises (SMEs). SMEs have, therefore, realized the need to explore, exploit and deploy marketing innovation and innovative st...
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| Автори: | , , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
The Academic Research and Publishing UG (i. G.) (AR&P) LLC
2021-09-01
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| Серія: | SocioEconomic Challenges |
| Предмети: | |
| Онлайн доступ: | https://armgpublishing.com/wp-content/uploads/2021/10/9-sec.pdf |
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