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The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers

The aim of this study was to evaluate the effect of the atmosphere and store layout and web design, online impulse buying behavior of customers is that impulsive behavior, impulsive behavior and shopping pleasure it is considered as a mediator. The aim of the present study is applied and descriptive...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Ali Esmaeelzadeh, Hafez Amraee, Sara Gholipoor, Arash Moghadam
Formatua: Artigo
Hizkuntza:Persa
Argitaratua: University of Tehran, Faculty of Management 2017-07-01
Saila:‫مدیریت بازرگانی
Gaiak:
Sarrera elektronikoa:https://jibm.ut.ac.ir/article_60166_163b0527cc6163ee4e8f31cf0f7cb8ca.pdf
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