The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers
The aim of this study was to evaluate the effect of the atmosphere and store layout and web design, online impulse buying behavior of customers is that impulsive behavior, impulsive behavior and shopping pleasure it is considered as a mediator. The aim of the present study is applied and descriptive...
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| Główni autorzy: | , , , |
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| Format: | Artigo |
| Język: | Persa |
| Wydane: |
University of Tehran, Faculty of Management
2017-07-01
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| Seria: | مدیریت بازرگانی |
| Hasła przedmiotowe: | |
| Dostęp online: | https://jibm.ut.ac.ir/article_60166_163b0527cc6163ee4e8f31cf0f7cb8ca.pdf |
| Etykiety: |
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