IMPACT OF EMPLOYEE SATISFACTION ON SERVICE QUALITY- A STUDY ON PUBLIC AND PRIVATE BANKS IN PRAKASAM DISTRICT OF ANDHRA PRADESH
As economic globalization intensifies competition and creates a climate of constant change, winning and keeping customers has become all the more important. Nowadays banks have realized that cost of attracting a new customer is much more than retaining existing customers, so banks are emphasizing mo...
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| Formato: | Artigo |
| Idioma: | Inglês |
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ICT Academy of Tamil Nadu
2021-05-01
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| Series: | ICTACT Journal on Management Studies |
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| Acceso en liña: | https://ictactjournals.in/paper/IJMS_V7_I2_Paper_6_1404_1407.pdf |
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