Cross-cultural Transfers in Creative Advertisements
In a global economy characterised by ongoing corporate internationalisation, digitally-driven communication, evolving migration trends, shifts in advertising practices from locally-focused discourse to multicultural perspectives, and cross-cultural references, the existing literature has mainly exa...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Galati University Press
2026-07-01
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| Schriftenreihe: | ACROSS |
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| Online-Zugang: | https://www.gup.ugal.ro/ugaljournals/index.php/across/article/view/10190 |
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