THE INFLUENCE OF CONTENT MARKETING ON PURCHASE INTENTION
The purpose of this study is to analyze the influence of content marketing on purchase intention among Instagram followers of @MasaRemajaCollective. This study uses a quantitative descriptive-verification approach. The population of this study was 10,400 Instagram followers of @MasaRemajaCollective...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitas Nusa Cendana
2026-03-01
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| Col·lecció: | Journal of Management Small and Medium Enterprises (SME's) |
| Matèries: | |
| Accés en línia: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/22452 |
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