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THE INFLUENCE OF CONTENT MARKETING ON PURCHASE INTENTION

The purpose of this study is to analyze the influence of content marketing on purchase intention among Instagram followers of @MasaRemajaCollective. This study uses a quantitative descriptive-verification approach. The population of this study was 10,400 Instagram followers of @MasaRemajaCollective...

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Autors principals: Dewi Kamalia Wahyuni, Sam’un Jaja Raharja, Nenden Kostini
Format: Artigo
Idioma:Inglês
Publicat: Universitas Nusa Cendana 2026-03-01
Col·lecció:Journal of Management Small and Medium Enterprises (SME's)
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Accés en línia:https://ejurnal.undana.ac.id/index.php/JEM/article/view/22452
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