Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining
Objective: Because of the expansion of digital businesses and the customers’ involvement in this environment in recent years, it is possible to access the data related to the interests and values expected by customers. A review of the previous local and international studies in the field of "value...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Persa |
| Publicado em: |
University of Tehran, Faculty of Management
2021-02-01
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| coleção: | مدیریت بازرگانی |
| Assuntos: | |
| Acesso em linha: | https://jibm.ut.ac.ir/article_80148_43d9f2ca2e031ea884a95e818700c010.pdf |
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