Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining

Objective: Because of the expansion of digital businesses and the customers’ involvement in this environment in recent years, it is possible to access the data related to the interests and values ​​expected by customers. A review of the previous local and international studies in the field of "value...

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Библиографические подробности

Главные авторы:	Sayed Mohsen Mousavi, Seyed Fathollah Amiri Aghdaie
Формат:	Artigo
Язык:	Persa
Опубликовано:	University of Tehran, Faculty of Management 2021-02-01
Серии:	‫مدیریت بازرگانی
Предметы:	proposition value customer satisfaction text mining sentiment analysis topic extraction
Online-ссылка:	https://jibm.ut.ac.ir/article_80148_43d9f2ca2e031ea884a95e818700c010.pdf
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