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Driving towards Customer Purchase in Social Commerce: Harnessing the Significance of Content Marketing, Affiliate Marketing, and Customer Reviews

This study aims to understand the influence of content marketing, affiliate marketing, and customer review on consumer purchasing decisions through social commerce platforms. These platforms include social media channels that function as e-commerce such as TikTok Shop, Instagram Shop, Facebook Marke...

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Principais autores: Farid Subkhan, Adetya Ariesadewo
Formato: Artigo
Idioma:Inglês
Publicado em: Department of Business Administration, Diponegoro University 2026-04-01
coleção:Jurnal Administrasi Bisnis
Assuntos:
affiliate marketing
content marketing
customer review
e-commerce
purchase decision
social commerce
Acesso em linha:https://ejournal.undip.ac.id/index.php/janis/article/view/70811
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