THE INFLUENCE OF STORE ATMOSPHERE AND CUSTOMER EXPERIENCE ON PURCHASING DECISIONS THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE
Using customer satisfaction as a mediating variable, this study examines how store environment and customer experience influence purchasing decisions at Kae Kopi, Lamongan. With 100 respondents selected using purposeful sampling using the Lemeshow algorithm, this study uses a quantitative methodolo...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Universitas Nusa Cendana
2025-03-01
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| シリーズ: | Journal of Management Small and Medium Enterprises (SME's) |
| 主題: | |
| オンライン･アクセス: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/20242 |
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