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Assessing the Influence of Total Quality Management on Customer Satisfaction in the Telecom Industry: A TQM–SERVQUAL Perspective

Total quality management (TQM) has become a reliable quality and customer satisfaction approach that can meet or exceed customer satisfaction. Previous studies have not really tied total quality management in the aspects of SERVQUAL as the major influence on customer satisfaction in the Ghanaian tel...

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Bibliografske podrobnosti
Principais autores: Michael Owusu-Kyei, Yusheng Kong, Michael Owusu Akomeah, Stephen Owusu Afriyie
Format: Artigo
Jezik:Inglês
Izdano: MDPI AG 2023-04-01
Serija:Businesses
Teme:
Online dostop:https://www.mdpi.com/2673-7116/3/2/17
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