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Descriptive norms for me, injunctive norms for you: Using norms to explain the risk gap

People are more likely to rely on descriptive norms (i.e., what their peers are doing) when deciding whether to take a risk themselves than when deciding whether to recommend others to take a risk. We proposed and found that people also attend to normative information when making risk recommendation...

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Detalles Bibliográficos
Principais autores: Xi Zou, Krishna Savani
Formato: Artigo
Idioma:Inglês
Publicado: Cambridge University Press 2019-11-01
Series:Judgment and Decision Making
Assuntos:
Acceso en liña:https://www.cambridge.org/core/product/identifier/S1930297500005362/type/journal_article
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