The Effects of Patriotism, Consumer Xenocentrism, Cultural Sensitivity, Cultural Heritage, and Country of Origin Image on the Purchase of Luxury Foreign Brands

The process of globalization has led to an increase in the number of multinational companies. However, current global crises such as the COVID-19 pandemic, the war in Ukraine, population migrations, and economic instability have led certain countries to implement protectionist measures in the form...

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Detalhes bibliográficos

Principais autores:	Stefan Zdravković, Jelena Živković
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Institute of Economic Sciences 2025-03-01
coleção:	Economic Analysis
Assuntos:	patriotism consumer xenocentrism cultural sensitivity cultural heritage of other countries country of origin image luxury foreign brands
Acesso em linha:	https://library.ien.bg.ac.rs/index.php/ea/article/view/1889
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