The Effects of Patriotism, Consumer Xenocentrism, Cultural Sensitivity, Cultural Heritage, and Country of Origin Image on the Purchase of Luxury Foreign Brands
The process of globalization has led to an increase in the number of multinational companies. However, current global crises such as the COVID-19 pandemic, the war in Ukraine, population migrations, and economic instability have led certain countries to implement protectionist measures in the form...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
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Institute of Economic Sciences
2025-03-01
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| Serie: | Economic Analysis |
| Soggetti: | |
| Accesso online: | https://library.ien.bg.ac.rs/index.php/ea/article/view/1889 |
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