The Influence of Promotional Mix on Female Consumers’ Buying Behaviour
The skin care industry has become very competitive today. The demand for skin care products has grown rapidly due to the growth in the population of working females and the penetration of Korean culture among Malaysians. Hence, this study aims to investigate the influence of promotional mix on buyin...
Guardat en:
| Autors principals: | , , , |
|---|---|
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
UiTM Press
2021-12-01
|
| Col·lecció: | Journal of International Business, Economics and Entrepreneurship |
| Matèries: | |
| Accés en línia: | https://drive.google.com/file/d/10TPaiO76DThhjUbsipssrxj389A1w6wZ/view |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|