Short videos on Douyin: An intermediary approach to connect Australian food producers with Chinese consumers
In their quest to access China's lucrative consumer market, Western businesses are often entranced by the sheer scale of the country's social media landscape. However, reducing Chinese consumers to mere statistics veiled in orientalism underestimates the continued importance of understanding their l...
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| Principais autores: | , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2024-01-01
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| coleção: | Social Sciences and Humanities Open |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S2590291124003450 |
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