Short videos on Douyin: An intermediary approach to connect Australian food producers with Chinese consumers

In their quest to access China's lucrative consumer market, Western businesses are often entranced by the sheer scale of the country's social media landscape. However, reducing Chinese consumers to mere statistics veiled in orientalism underestimates the continued importance of understanding their l...

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Xehetasun bibliografikoak

Egile Nagusiak:	Jock McQueenie, Marcus Foth, Shoufeng Cao, Greg Hearn, Irina Anastasiu, Warwick Powell
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Elsevier 2024-01-01
Saila:	Social Sciences and Humanities Open
Gaiak:	Social media platforms China Australia Douyin TikTok Intermediaries
Sarrera elektronikoa:	http://www.sciencedirect.com/science/article/pii/S2590291124003450
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!