The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity
ObjectiveThe development of technology has changed how businesses, organizations, and marketers interact with their consumers. With the remarkable advances in data collection technologies, there is a plethora of information on goods readily available to consumers, allowing them to employ this inform...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Persa |
| Publicat: |
University of Tehran, Faculty of Management
2022-01-01
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| Col·lecció: | مدیریت بازرگانی |
| Matèries: | |
| Accés en línia: | https://jibm.ut.ac.ir/article_86552_5963ada407534ecfde06c216e74ce7f8.pdf |
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