Examining the mediating role of customer empowerment: the impact of chatbot usability on customer satisfaction in Jordanian commercial banks
This study examines the impact of chatbot usability on customer satisfaction in Jordanian commercial banks, focusing on the mediating role of customer empowerment. Using a quantitative approach, data was collected from bank customers in Jordan through surveys. Usability is evaluated through ease of...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Taylor & Francis Group
2024-12-01
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| Serija: | Cogent Business & Management |
| Teme: | |
| Online dostop: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2387196 |
| Oznake: |
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