Código QR (código de barras bidimensional)

Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis)

Objective This research was conducted with the purpose of conceptualizing the model of consumer behavior in crisis conditions and formulating a suitable marketing strategy with a multidimensional perspective.   Methodology This research is developmental-applicative in terms of purpose, and in terms...

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Principais autores: Afshin Heshmati, Yousef Mohamadifar, Mehdi Hosseinpour, Jahangir Karami
Format: Artigo
Sprog:Persa
Udgivet: University of Tehran, Faculty of Management 2022-07-01
Serier:‫مدیریت بازرگانی
Fag:
crisis
consumer behavior
covid-19
model
conceptualization
Online adgang:https://jibm.ut.ac.ir/article_88484_f7d0795fa7e91646aed8bbfdfe894e5d.pdf
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