The impact of the economic crisis on domestic consumers behavior and perception of innovation
The aim of the article. The purpose of the article is to find out how the political and economic crisis of recent years has affected the behavior of Ukrainian consumers. How changed their preferences in purchasing of things, leisure, communication and training. As consumers evaluate their economic s...
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| Huvudupphov: | , |
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| Materialtyp: | Artigo |
| Språk: | Inglês |
| Utgiven: |
Sumy State University
2016-12-01
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| Serie: | Marketing i Menedžment Innovacij |
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| Länkar: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_4_191_205.pdf |
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